Best use of Twitter

To inform or entertain, serve or defend, motivate or campaign...

5 Boroughs Partnership NHS Foundation Trust - Sticks and Stones Twitter account
Coventry City Council - Godiva Festival 2011 (Coventry)
Greater Manchester Police - GMP24 - Twitter Day
Just-Eat.co.uk - Increasing interaction on Just-Eats Twitter feed
NixonMcInnes / Channel 4 - 4oD Sundays
Staffordshire Police - Behind Bars Live
Turquoise Tiger - Tweeting Times
Umpf / Health365.com - The Worlds First Ouch Map

WINNER - Greater Manchester Police - GMP24 - Twitter Day

Best use of Facebook

To inform or entertain, serve or defend, motivate or campaign...

Clock Creative / PetSafe - Archie & Annabel
Kindred Agency - The make mine Milk campaign
KMP Digitata / Manchester Airport - Manchester Airport Pig-a-Pult
Mycleveragency / Curvy Kate - Star in a Bra Model Search
One Marketing Communications / GetTheLabel.com - Facebook fans prove profitable
The Scout Association - Put a scarf on it
Splendid Communications - The Smirnoff Nightlife Exchange Project

WINNER - Kindred Agency - The make mine Milk campaign

Best use of Youtube

To inform or entertain, serve or defend, motivate or campaign...

1000heads / Nokia - Behind the E7
Monmouthshire County Council - Social care recruiting using YouTube
Photolink Creative Group - Great Hair Days with Regis Salons

WINNER - Monmouthshire County Council - Social care recruiting using YouTube

Best Business Blog

Recognition of a blog which has combined great content and personality to raise the profile and reputation of a business or organisation

Branded3 - B3Labs
Northern Lights PR - Bradford Management Thinking Blog
Staniforth - PR Media Blog
TopLine Communications - The B2B Guide to Social Media
Turquoise Tiger - Turquoise Tiger Blog
University of Sheffield Enterprise (USE) - USE Entrepreneurial and Enterprise Blog

WINNER - University of Sheffield Enterprise (USE) - USE Entrepreneurial and Enterprise Blog

Best Viral Campaign

An award for the best viral campaign

1000heads - Nokia / Tron: Legacy
agency:2 / Bing - The Art of Technology YouTube Channel Featuring Brian Badonde
Custard Media / PRFire.co.uk / Protect Your Bubble - whathappenedtomyiphone.com
Leicestershire County Council - Game On
OCR (Oxford, Cambridge and RSA Examinations) - Eruption Disruption - GCSE Science
Rave Communications / Reckitt Benckiser / Electrolux - Stop Washing Up!
ST16 / Safer Roads - Crashproof

WINNER - 1000heads - Nokia / Tron: Legacy

Best Community Engagement

Recognition of the best use of social media to develop, manage and engage online audiences

Broxtowe Borough Council - Bramcote Today Community Action Team, Hyperlocal Project
Cambridgeshire County Council ShapeYourPlace
Delineo - The Co-operative Enterprise Hub
Juice Digital - System One Travelcards: The Ten Wonders of Greater Manchester
Monmouthshire County Council - Social media for social care: how Monmouthshire foster carers support each other with Yammer
Pegasus PR / Bayer Animal Health; Drontal - My Pet Superstar
Photolink Creative Group - Goal driven community engagement for Kitbag.com

WINNER - Pegasus PR / Bayer Animal Health; Drontal - My Pet Superstar

Best use of Social Media to Research and Evaluate

Recognition of the best research and evaluation of online trends, topics and thoughts

Alterian - Alterian SM2 predicts the winner of XFactor
Leeds City Council - What if Leeds... Talk today. Shape tomorrow.

WINNER - Leeds City Council - What if Leeds... Talk today. Shape tomorrow.

Best use of Social Media in a Crisis

An award to recognise great use of social media to respond, inform and successfully manage the online aspects of a crisis

Belfast City Council - Northern Ireland water disruption
Venue magazine - #SaveVenue

WINNER - Belfast City Council - Northern Ireland water disruption

Innovation

Recognition of social media innovation in the development or use of a platform or app

Branded3 - Competwition
Monmouthshire County Council - Social media for social care: how Monmouthshire foster carers support each other with Yammer
One iota - Next generation commerce solutions - MESH Technology Platform

WINNER - Monmouthshire County Council - Social media for social care: how Monmouthshire foster carers support each other with Yammer

Private Sector

Best use of social media by a private sector organisation. This may be as stand alone activity or as elements of a wider comms / campaign strategy.

I-COM / IL2L.com - I Love 2 Love Loves Social, Social Loves I Love 2 Love
Pegasus PR / Bayer Animal Health; Drontal - My Pet Superstar

WINNER - Pegasus PR / Bayer Animal Health; Drontal - My Pet Superstar

Public Sector

Best use of social media by a public sector organisation. This may be as stand alone activity or as elements of a wider comms / campaign strategy.

5 Boroughs Partnership NHS Foundation Trust - Sticks and Stones
Cambridgeshire County Council - ShapeYourPlace
Cheshire West and Chester Council - Join the conversation
The City of Edinburgh Council / Stevenson College Edinburgh - The Scottish Youth Parliament Elections Edinburgh 2011
Leeds City Council - What if Leeds..Talk today. Shape tomorrow.
Leicestershire County Council / Leicester City Council - Smart Girls Carry Condoms
Scholabo - The Private Social Network For Schools
Sheffield Is My Planet / Sheffield City Council - Ministry of Compost

WINNER - The City of Edinburgh Council / Stevenson College Edinburgh - The Scottish Youth Parliament Elections Edinburgh 2011

Charity / Not For Profit

Best use of social media to communicate issues or information by a charity / not for profit organisation. This may be as stand alone activity or elements of a wider comms strategy.

Beat - My Personal Best
BeatBullying / Frank PR - The Big March
British Association for Adoption & Fostering - National Adoption Week 2010 launch of Adoption Champions
The City of Edinburgh Council / Stevenson College Edinburgh - The Scottish Youth Parliament Elections Edinburgh 2011
YouthNet - TheSite.org Fiver Challenge

WINNER - Beat - My Personal Best

Low Budget Campaign

Social media on a shoestring - an award for the greatest results for the minimal outlay

Custard Media / PRFire.co.uk / Protect Your Bubble - whathappenedtomyiphone.com
GAP PR and Marketing - Indian Ocean Client Engagement
I-COM / IL2L.com - I Love 2 Love Loves Social, Social Loves I Love 2 Love
Peppermint PR / Melbourne Server Hosting - #Weareten
Rave Communications - The Graco Ambassadors Campaign
Smoking Gun PR - Panda Liquorice - giving nasties the blues
Staffordshire Police - Behind Bars Live
University of West London - Engaging University of West London students through West London Guru

WINNER - Smoking Gun PR - Panda Liquorice - giving nasties the blues

Best Social Media Campaign

An award for the best overall social media campaign

1000heads - Nokia / Tron: Legacy
Brass Agency - Tales from Ribena Farm
Fido PR / Vimto - Its Hot up North
Kindred Agency - The make mine Milk campaign
Monmouthshire County Council - Residents ask the questions that matter: Live Q&A Twitter sessions with cabinet members
Northern Lights PR - No-nonsense social media for business
Umpf / Health365.com - The Worlds First Ouch Map
Umpf / Belling - Tweet Pie: The Worlds Shortest Recipe Book

WINNER - Kindred Agency - The make mine Milk campaign

Mark Hanson Award

An award in honour of our colleague Mark Hanson to recognise the brightest and most promising social media communicator under 30 years old

Samantha Deakin - University of Sheffield
Jed Hallam - VCCP
Joanna Halton - Photolink Creative Group
Michael Litman - 90:10
Ben Matthews - Freelance Digital PR
Richard Millington - FeverBee
Renate Nyborg - Edelman
James Poulter - Lexis
Helen Standing - Northern Lights PR
Jane Whitehead - Rave Communications

WINNER - Jed Hallam - VCCP

Best In House Team

Consistently great understanding and use of social media by an in house team

5 Boroughs Partnership NHS Foundation Trust
Belfast City Council
The City of Edinburgh Council
Greater Manchester Police
Leicestershire County Council and Leicester City Council
Monmouthshire County Council
Staffordshire Police
University of Sheffield Enterprise Department

WINNER - Monmouthshire County Council

HIGHLY COMMENDED - Greater Manchester Police

Best Small Agency

Consistently great understanding and use of social media by an agency with up to 10 staff

11 Out Of 10
Clicky Media
Fido PR
Juice Digital
Optimise Internet
SWARM Marketing
thebluedoor
Turquoise Tiger
Umpf

WINNER - thebluedoor

Best Large Agency

Consistently great understanding and use of social media by an agency with over 10 staff

Abraham Harrison
Branded3
IAS b2b Marketing
We Are Social

WINNER - We Are Social

Outstanding Contribution to Social Media

WINNER - Rob Brown, MD Staniforth & Chair, CIPR Social Media Panel

Grand Prix

We will also be recognising the best of the best with a grand prix award to be selected from the previous categories.

WINNER - The City of Edinburgh Council / Stevenson College Edinburgh - The Scottish Youth Parliament Elections Edinburgh 2011